When we started Nitro Snowboards over 30 years ago, there was no grand master plan. Just pure passion for snowboarding and many ideas for products. Not even a business plan or a long-time perspective. We didn’t think about what Nitro would be in 30 years, and we focused only on the stuff we wanted to build.
And after all these years, we still feel humbled whenever we see someone ride one of our products. Somebody who spent their money on something we developed, designed, and produced. It makes us proud and reminds us of our responsibility to make good products for people who want to go snowboarding. We must always remember that we are not system relevant. Nobody actually needs our stuff; we make luxury products for people to have fun with.
One of our key brand values is mutual respect. It starts with our employees, continues with our partners, suppliers, and distributors, and reaches all the way to the riders out there buying our products. This family feel makes us who we are.
We pride ourselves in supporting a great team of riders, many of whom have been with Nitro for their entire career and beyond. Not just a marketing tool, our Team is an indispensable source of inspiration and feedback. Together we build our dreams, the new products we’re all getting stoked about.
Being a privately owned company without obligations towards some anonymous investment company, we are putting the money that’s generated back into snowboarding. It is that feeling of respect and responsibility, which makes our constant reinvestment in snowboarding the most natural thing. There is a network of people who are dedicating their lives to snowboar- ding, and we depend on each other’s support.
We’re all lifers, so let’s continue to build snowboarding together and have fun in the process!