One of our key brand values is mutual respect. It starts with our employees, continues with our partners, suppliers, and distributors, and reaches all the way to the riders out there buying our products. This family feel makes us who we are.
We pride ourselves in supporting a great team of riders, many of whom have been with Nitro for their entire career and beyond. Not just a marketing tool, our Team is an indispensable source of inspiration and feedback. Together we build our dreams, the new products we’re all getting stoked about.
Being a privately owned company without obligations towards some anonymous investment company, we are putting the money that’s generated back into snowboarding. It is that feeling of respect and responsibility, which makes our constant reinvestment in snowboarding the most natural thing. There is a network of people who are dedicating their lives to snowboar- ding, and we depend on each other’s support.