We all know that snowboarding, like many things, is not sustainable. Regardless, along with many others in the snowboard community, we are continuing to make the right steps to make an actual change and not just a “green marketing claim.” Creating change in all aspects of our business from the People, Work Where You Live strategy, Our Factories, Materials we use, Production Processes, to Shipping strategies. Every little thing makes a difference, a marketing message is excellent and inspiring, but the most important thing is action.
Sustainability is defined as the quality of not being harmful to the environment or depleting natural resources and thereby supporting long-term ecological balance.
We at Nitro care about the environmental impact and social responsibility of our business and our passion for snowboarding. We focus on quality to extend a product's lifespan, we do not excessively overproduce only what is on-demand, we consider energy consumption and carbon emission when shipping product around the globe. We source alternative and sustainable materials to substitute those based on fossil fuels and higher carbon emissions.
People are what make Nitro and we believe that every person in the company, its supply chain, and distribution should be respected and treated fairly. Together with all of our partners we bring our core values to the table first and work with factories on equal rights, fair pay, and opportunities for everyone participating in the process of supplying you a valuable product.
Sustainability doesn’t stop at the product level we believe it encompasses everything and for us, social responsibility is not just a point on the corporate checklist. Nitro has been sustainable for over 30 years and we will keep pushing to be a reliable partner, from supplier, employee to customer. Expect great things from us with an even greater focus on keeping the community alive.